<![CDATA[This study aims to determine the extent of the influence of the Marketing Mix Strategy on students' decisions to choose the PLJ Kampus Tangerang Selatan. The research employs a quantitative approach using a survey method. The population consists of 92 active students from PLJ Kampus Tangerang Selatan (Levels I, II, and III) who enrolled during the 2023/2024, 2024/2025, and 2025/2026 academic years. The sample size for this study is 75 active students. Simple linear regression analysis yielded the equation Y = 3.238 + 0.132X, indicating that in the absence of a marketing mix strategy, the purchasing decision value is 3.238. Hypothesis testing results demonstrate the significance of the marketing mix strategy regarding the purchasing decision, with a significance value (Sig.) of 0.000 < 0.05 (leading to the rejection of Ho and acceptance of Ha) and a calculated t-value of 12.648 exceeding the t-table value of 1.993. This implies that the Marketing Mix Strategy has a positive and significant influence on the Purchasing Decision. The Coefficient of Determination (R-Square) is 0.687, indicating that the Marketing Mix Strategy (X) explains 68.7% of the Purchasing Decision (Y), while the remaining 31.3% is influenced by other variables not examined in this study.]]>
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