<![CDATA[Purpose – This study examines how integrated adaptive digital systems, digital data analytics capability, and technology-based decision-making capability relate to Indonesian MSME competitiveness, and whether digital literacy and organizational adaptive capability condition the system- and analytics-based relationships. Design/methodology/approach – A cross-sectional survey of 340 MSME respondents from five Indonesian provinces measured six reflective constructs on five-point Likert scales. PLS-SEM in SmartPLS 4 assessed measurement quality, three direct paths, and four moderation effects. Finding/Results – Integrated adaptive digital systems showed the largest direct association with competitiveness (β = 0.620, p < .001), followed by analytics capability (β = 0.354, p < .001) and technology-based decision-making capability (β = 0.148, p = .002). Digital literacy moderated the analytics relationship (β = 0.092, p = .016), as did organizational adaptive capability (β = 0.282, p < .001); neither moderated the systems path. The Fornell–Larcker matrix indicated inadequate X2–Y1 discriminant validity, so the analytics coefficient requires cautious interpretation. Originality/Value – By separating infrastructure, analytics, decision use, digital literacy, and organizational adaptability, the study identifies capability-specific complementarity: human and organizational capabilities are more consequential for extracting value from analytics than for the integrated-systems path in this sample.]]>
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