Journal of Indonesian Tourism, Hospitality and Recreation
Vol 3, No 2 (2020): Journal of Indonesian Tourism, Hospitality and Recreation

INFLUENCE OF EXPERIENTIAL MARKETING ON CUSTOMER LOYALTY IN SHARIAH-COMPLIANT HOTEL

Samsudin, Didin (Unknown)
Putra, Fajar Kusnadi Kusumah (Unknown)

Article Info

Publish Date
29 Oct 2020

Abstract

This study set out to determine whether hotel guest perceptions in five aspects of experiential marketing: sense, feel, think, act, and relate and their effects on customer loyalty in Sharia-compliant hotels. Quantitative research methods were used in this study, questionnaire assessments of experiential marketing and loyalty were collected from 100 respondents who stayed at Sharia-compliant hotels in the city of Jakarta, Indonesia. The findings show that experiential marketing was statistically significant (R2 = 0.677) as a predictor variable of customer loyalty in Sharia-compliant hotels.Keywords: Shariah-compliant hotel, Experiential marketing, Customer loyalty, Islamic Hospitality.

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Journal Info
Journal of Indonesian Tourism, Hospitality and Recreation
Website

Abbrev

Jithor

Publisher

Universitas Pendidikan Indonesia

Subject

Decision Sciences, Operations Research & Management Health Professions Social Sciences Other

Description

Journal of Indonesian Tourism, Hospitality, and Recreation (Jurnal Pariwisata, Perhotelan dan Rekreasi Indonesia) merupakan jurnal ilmiah yang diterbitkan dua keluaran (issues) dalam setahun pada bulan April dan Oktober. Redaksi juga turut mengundang para peneliti dan praktisi untuk dapat ...