Garuda - Garba Rujukan Digital

Evaluasi Website Dinas Pariwisata Daerah di 10 Destinasi Pariwisata Prioritas Indonesia Subandi, Mohammad Robbith; Putra, Fajar Kusnadi Kusumah
Jurnal Pariwisata dan Perhotelan Indonesia Vol 15, No 1 (2018): Jurnal Manajemen Resort dan Leisure
Publisher : Manajemen Resort dan Leisure

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jurel.v15i1.11153

Analisis Informasi Situs Web Hotel Bintang 4 di Kota Bandung Putra, Fajar Kusnadi Kusumah
THE Journal : Tourism and Hospitality Essentials Journal Vol 7, No 1 (2017)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v7i1.6842

Four-star hotel categorized as upscale hotel where the facilities and level of services are high, a good hotel website content is very important in an online search pattern. From a hotel accommodation, tourist will get information about the hotel and for hotel side they will improve their connectivity and also interactivity with the customer. The objective of this research is to measure the level of hotel website content. In this research, samples of 38 four-star hotel websites located in the city of Bandung will be assessed by using an observation guide consists of 5 dimensions. The dimensions are: information reservation; information about the hotel facilities; contact information and the use of social media; surrounding area information; website management. Descriptive content analysis approach will be used as a tool to describe the characteristics of message content in hotel web sites and also summarize the idea of each message given. Data analysis showed that not all the hotel web site adopt indicators for good informative web site, therefore hotel are unable to provide complete information for the customer accessing related hotel websites, therefore the effect miscommunication and different perception might arise.

Feasibility study for a full-service independent hotel: a case study in hotel x Bandung, Indonesia Pudin Saepudin; Fajar Kusnadi Kusumah Putra; I Gusti Agung Wahyu Adrian
Journal of Economics, Business, & Accountancy Ventura Vol 22, No 1 (2019): April - July 2019
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v22i1.1662

The purpose of this study was to show the implementation of feasibility study for the hotel project by using Political, Economic, Social, and Technological (PEST) analysis, Porter’s five forces and Resource-Based View (RBV). A case study was conducted in a full-service independent four-star hotel project in Bandung, Indonesia. This study used a direct observation from the researchers in the hotel project and secondary data analysis from related documents to support the investigation. Finally, It also used capital budget calculation for recommendation for the feasibility of the hotel project. It showed that apparently the hotel X investment is feasible to proceed. Some recommendations are given for hotel owners related to the business environment analysis and in creating a feasibility study specifically design for the hotel business. Managerial implication of this study can be useful for companies in making the right decisions in the development or expansion, and to minimize the long-term losses. Limitation of this research is in only analyzing one hotel in a four-star classification; further analysis can be applied in different location, classification, and different types of hotel service.

THE DESIGN CHARACTERISTICS OF INDONESIAN AND GERMAN HOTEL WEBSITES: A CROSS-CULTURAL COMPARISON Rora Puspita Sari; Fajar Kusnadi Kusumah Putra
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 3 No 1 (2019): June 2019
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

The purpose of this paper is to evaluate the Hotels website design of two culturally discrete countries. Indonesian Hotels website represents the eastern countries that have high-context culture, while Germany Hotel websites represent low-context culture. This study evaluates the website of both countries to seek differences in terms of design elements. This study used samples from 60 five stars hotel in Indonesia and Germany. Content analysis was used to evaluate the website design of the hotel in Indonesia and Germany. The Mann-Whitney U test was performed to compare the differences between Indonesia and German hotel website design. The results of this study found that there is a significant difference in hotel website design between Indonesia and the German in terms of website presentation and navigation. Indonesia hotel website also founded to have lower design quality compared to the German hotel website. The results proved that that hotel website from the high-context culture has lower quality than the hotel websites which have a low-context culture. Future research can be conduct by adding more samples to provide better statistical results as well as to add more hotel categories based on the class of hotel

Emerging Travel Trends: Joy of Missing Out (JOMO) Vs Iconic Landmarks Fajar Kusnadi Kusumah Putra
Jurnal Pariwisata Terapan Vol 3, No 1 (2019)
Publisher : Sekolah Vokasi, Universitas Gadjah Mada

Tourism derived from many criteria ranging from activities, attractions, location, travel style and the tourism product category preferred. The present paper aimed to examine the two travel trends The Joy of Missing Out (JOMO) and Iconic landmarks and sites by reviewing relevant literature review from both travel trends, and critically analyse which of one of the two trends is likely to dominate. A comparison of the two trends reveals that JOMO is a type of journey that emphasises with the isolation against technology, with motivation for relaxation, escape from everyday routine and commitments. Meanwhile, iconic landmarks and sites travel trends have the characteristics in novelty seeking to visit exciting places, viewing the scenery and related to tourist self-development. These studies provide valuable insights into the JOMO concept related to the motivation of relax and iconic landmarks and sites tourist attraction described as a ‘flagship, which is highly noticeable as the strongest pull-factors of a destination and regarded a primary growth destination resource. The scope of this study was limited in terms of travel trends from the literature review. Further studies need to be carried out in order to validate the experiences of the traveller within these two travel trends by comparing their expectations, perceptions, and motives.

Digital Tourism: A Content Analysis of West Java Tourism Websites Fajar Kusnadi Kusumah Putra; Pudin Saepudin; Edwin Adriansyah; I Gusti Agung Wahyu Adrian
Journal of Indonesian Tourism and Development Studies Vol. 6 No. 2 (2018)
Publisher : Program Pascasarjana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Digital tourism is one of three strategic priorities from Ministry of Tourism to increase the number of tourists who visit Indonesia. Tourism industry is one of the successful sector using Internet media to share destination images, where the tourism websites becomeÂ a very useful tool to promote tourism by giving important informations for visitors. This study explores the effectiveness of official tourism websites in West Java province, Indonesia. Content analysis method, consist of three dimensions: Aesthetic (destination visualization, websites design); Informative (uniqueness, monetary value, and cultural promotion); Interactive (e-travel planner, online communities) were used to assess 29 official cities and regencyâ€™s tourism websites. The results presented in this paper showed that West Java tourism websites were found to be generally fair in one dimension but lacked to attracted visitors. Based on the result findings, it is recommended that the official tourism organizations should evolve their websites as the marketing tools and the most important for delivering positive images of the destination online. These research give implications for the local tourism websites administrator to improve the websiteâ€™s content and also further research in tourism websites evaluation.Keywords: Content analysis, digital tourism, websiteâ€™s evaluation, west java tourism.

The Use of Twitter in Social Media Marketing: Evidence from Hotels in Asia Rora Puspita Sari; Fajar Kusnadi Kusumah Putra; Ita Maemunah; Nenden Dianawati
APMBA (Asia Pacific Management and Business Application) Vol 11, No 1 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.011.01.4

The study aims to investigates hotels’ social media marketing practices and how they manage online conversation as well as represent themselves using Twitter. This study employs samples from fifty hotels from 47 countries in Asia, the API method was used to crawl and gather Twitter data. Content analysis was applied to 5438 tweets created by the official hotel Twitter accounts. The results revealed that Twitter was used mostly for five priorities in doing marketing comforts including sales and promotion, introducing and explaining information related to hotel products and services, while were less likely to be used as a medium for handling complaints, creating sales promotions, and sharing light conversation. The findings of this study make an important contribution toward filling the gap in exploring what kind of posts hotels in Asia published on their official Twitter accounts, and how hotels maximize the Twitter platform as digital marketing media and in handling customers’ complaints. This study has shed some light on how hotel marketers effectively manage and take advantage of microblogging sites, in this case the used of Twitter as marketing tools. Further research comparing with bigger data and other countries, or regions will enrich the research findings.

Digital Tourism: A Content Analysis of West Java Tourism Websites Fajar Kusnadi Kusumah Putra; Pudin Saepudin; Edwin Adriansyah; I Gusti Agung Wahyu Adrian
Journal of Indonesian Tourism and Development Studies Vol. 6 No. 2 (2018)
Publisher : Postgraduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2018.006.02.02

Digital tourism is one of three strategic priorities from Ministry of Tourism to increase the number of tourists who visit Indonesia. Tourism industry is one of the successful sector using Internet media to share destination images, where the tourism websites become a very useful tool to promote tourism by giving important informations for visitors. This study explores the effectiveness of official tourism websites in West Java province, Indonesia. Content analysis method, consist of three dimensions: Aesthetic (destination visualization, websites design); Informative (uniqueness, monetary value, and cultural promotion); Interactive (e-travel planner, online communities) were used to assess 29 official cities and regency's tourism websites. The results presented in this paper showed that West Java tourism websites were found to be generally fair in one dimension but lacked to attracted visitors. Based on the result findings, it is recommended that the official tourism organizations should evolve their websites as the marketing tools and the most important for delivering positive images of the destination online. These research give implications for the local tourism websites administrator to improve the website's content and also further research in tourism websites evaluation. Keywords: Content analysis, digital tourism, website's evaluation, west java tourism.

Do Attractions ‘Attract’ Tourists? A Comparative Study Four Destinations Using Travel Career Pattern (TCP) and Tourism Product Taxonomy: Putra, Fajar Kusnadi Kusumah; Ucu Rakhman, Cecep
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 3 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.3.02

This study aims to explore attractions in four destinations: Australia, Hong Kong, Singapore, and the United Kingdom. The paper sought to answer the following research questions about whether attractions play a different role in attracting travellers or merely satisfying needs. A qualitative research methodology was used to compare different perspectives from four market sources from each destination using the Travel Career Pattern (TCP) theory and tourism product taxonomy. The approach taken in this study is as follows: an exploratory investigation of the existing framework using secondary data from four tourism destinations and market source reports, global tourism statistical reporting data, national tourism organization statistics, consumer trends, travel behaviour, inbound activities, and marketing strategies. The current study found that four existing destinations have their own attractiveness and excellence in pleasure products, human effort, personal search, nature, and business. These results are consistent with previous observational studies in which the role of specific attractions as goal awareness (markers) and motivation (core) is crucial. Each target has its own uniqueness and different roles for different market sources. The generalizability of these results is subject to certain limitations. For example, four destinations and four market sources limit these results. It is recommended that further research be conducted in the following areas to explore more destinations and market sources or, in another case, with the primary data collection for the travellers visiting the destination.

Feasibility study for a full-service independent hotel: a case study in hotel x Bandung, Indonesia Saepudin, Pudin; Putra, Fajar Kusnadi Kusumah; Adrian, I Gusti Agung Wahyu
Journal of Economics, Business, and Accountancy Ventura Vol. 22 No. 1 (2019): April - July 2019
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v22i1.1662

The purpose of this study was to show the implementation of feasibility study for the hotel project by using Political, Economic, Social, and Technological (PEST) analysis, Porterâ€™s five forces and Resource-Based View (RBV). A case study was conducted in a full-service independent four-star hotel project in Bandung, Indonesia. This study used a direct observation from the researchers in the hotel project and secondary data analysis from related documents to support the investigation. Finally, It also used capital budget calculation for recommendation for the feasibility of the hotel project. It showed that apparently the hotel X investment is feasible to proceed. Some recommendations are given for hotel owners related to the business environment analysis and in creating a feasibility study specifically design for the hotel business. Managerial implication of this study can be useful for companies in making the right decisions in the development or expansion, and to minimize the long-term losses. Limitation of this research is in only analyzing one hotel in a four-star classification; further analysis can be applied in different location, classification, and different types of hotel service.

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