Background: Regional Regulation No. 2 of 2016 establishes halal tourism as a strategy to promote economic growth and community welfare through sharia-compliant facilities, products, services, and management. However, the growth of international tourism may encourage cultural acculturation in Lombok. Objective: This study evaluates the regulation by using local customs as a miqyas (benchmark) of maslahah to support economic development and community welfare while preventing ideological conflicts within the Sasak community. Methods: This study employs a qualitative socio-legal approach that combines field research and literature review. Data were collected through observations and interviews with traditional leaders, religious figures, tourism practitioners, and community members in West Nusa Tenggara Province. Data analysis followed qualitative descriptive stages, with triangulation applied to ensure data validity. Results: The findings indicate that the NTB Provincial Regulation No. 2 of 2016 on Halal Tourism can function as an instrument of maslahah when its implementation integrates the customary values (awiq-awiq) of the Sasak community as miqyas (benchmarks). Conclusion: Legal and moral integration in halal tourism policy requires alignment with the principles of maqashid al-shariah and Sasak customary values to achieve comprehensive benefits.
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