<![CDATA[This Community Service Program (PkM) was conducted to strengthen participants’ capabilities in managing and developing businesses in a structured, adaptive, and sustainability-oriented manner. Rapid market changes, accelerated digital transformation, and increasingly intense business competition require entrepreneurs to possess relevant managerial knowledge and practical skills. The program employed a participatory and practical approach through material presentations, interactive discussions, case studies, experience sharing, and participant knowledge evaluations. The topics covered business planning, marketing strategy development, financial management, digital technology utilization, product and service innovation, and strategies for maintaining business sustainability. The results demonstrated improved participant understanding of the importance of structured and professional business management. Participants also gained broader insights into developing business strategies, optimizing available resources, utilizing digital media as a marketing channel, managing financial transactions, and developing innovations to respond to changing market conditions. Participant enthusiasm was reflected in active engagement during discussion sessions and the exploration of various business challenges and potential solutions. Overall, this program is expected to encourage participants to apply the knowledge acquired to their business activities, thereby supporting improvements in productivity, competitiveness, resilience, and business sustainability. Furthermore, the program strengthens the role of higher education institutions in community empowerment through continuous development of entrepreneurial capacity and competencies.]]>
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