<![CDATA[This study examines the strategic optimization of artificial intelligence (AI)-based digital learning in the Department of Informatics Engineering by analyzing the interaction between internal and external factors that influence successful implementation. Employing a qualitative approach based on strengths, weaknesses, opportunities, and threats (SWOT) analysis, this research utilizes the internal factor analysis summary (IFAS) and external factor analysis summary (EFAS) to assess institutional readiness, constraints, and strategic opportunities for AI integration in higher education. The results indicate that external factors exert a stronger strategic influence than internal factors, as reflected by a higher EFAS score (1.50) compared to the IFAS score (1.25). Key external opportunities include the increasing demand for AI competencies, supportive national policies, and opportunities for industry collaboration, while the main internal limitations are limited faculty expertise in AI and insufficient AI-specific learning resources. Based on these findings, this study formulates a SWOT-based strategic framework that converts analytical outcomes into practical recommendations for curriculum development, faculty capacity building, and the adoption of adaptive AI learning technologies. This research contributes a context-specific and empirically grounded strategic model that advances AI integration beyond descriptive analysis, supporting more effective, personalized, and sustainable digital learning, particularly within Informatics Engineering programs in Indonesian Islamic higher education institutions.]]>
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