<![CDATA[Research on Muslim consumer behavior in participating in modern retail promotional programs is still relatively limited, especially those that examine consumers' subjective experiences from the perspective of Islamic consumption ethics. This study aims to analyze the shopping behavior of Muslim consumers and examine the application of Islamic consumption ethics in participating in the Tebus Murah Program at Indomaret in Bogokidul Village. The study used a qualitative approach with a phenomenological method through observation, in-depth interviews, and documentation techniques. The results show that consumer shopping behavior is influenced by needs, price considerations, product benefits, and promotional programs, as well as through stages of consumer decision-making. In general, Muslim consumer shopping behavior has reflected the principles of Islamic consumption ethics, although its application has not been fully consistent in every purchasing decision. The findings of this study contribute to the development of studies on Muslim consumer behavior in the context of modern retail promotions and serve as a reference for retail managers in designing promotional strategies that are in line with sharia values.]]>
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