Dinasti International Journal of Management Science
Vol. 8 No. 1 (2026): Dinasti International Journal of Management Science (September - October 2026)

Analysis of Tofu and Tempeh Business Development Using the Business Model Canvas Approach: A Case Study of Mbak Sri's Enterprise in Nagari Lubuak Jantan

Titry Handayani (UIN Mahmud Yunus Batusangkar, Sumatera Barat, Indonesia)
M. Hasbi Nasution (UIN Mahmud Yunus Batusangkar, Sumatera Barat, Indonesia)
Alhusna Nupiah (UIN Mahmud Yunus Batusangkar, Sumatera Barat, Indonesia)
Dini Sisri Putri (UIN Mahmud Yunus Batusangkar, Sumatera Barat, Indonesia)
Rahmi Rahmi (UIN Syech M. Djamil Djambek Bukittinggi, Sumatera Barat, Indonesia)



Article Info

Publish Date
03 Sep 2026

Abstract

Despite operating since 1990, Mbak Sri's tofu and tempeh enterprise continues to face several business development challenges, including limited market segmentation, minimal product diversification, suboptimal technology utilization, and restricted strategic partnerships. This study aims to analyse the business development of the enterprise in Nagari Lubuak Jantan, Lintau Buo Utara District, using the Business Model Canvas (BMC) framework. A descriptive qualitative approach was employed through field research. Data were collected using in-depth interviews, observations, and documentation, and analysed using the interactive model of Miles and Huberman, consisting of data reduction, data display, and conclusion drawing. The findings reveal that the enterprise possesses several competitive strengths, including high product quality, affordable pricing, effective customer relationships, and well-organized production activities, which have supported its long-term business sustainability. However, business development remains constrained by limited market expansion, low product innovation, insufficient technology adoption, and restricted strategic partnerships. The Business Model Canvas proved to be an effective framework for systematically identifying the enterprise's strengths and limitations while providing strategic priorities for enhancing competitiveness and supporting sustainable business development

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Journal Info

Abbrev

DIJMS

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

Description

This research was carried out on Build Operate Transfer investment in Business cooperation model to metering system development project by examinated those criterias by technology preparedness level (TKT) evaluation method, Innovation preparedness level and political, social economic, technology, ...