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All Journal Dinasti International Journal of Management Science
Titry Handayani
UIN Mahmud Yunus Batusangkar, Sumatera Barat, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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Analysis of Tofu and Tempeh Business Development Using the Business Model Canvas Approach: A Case Study of Mbak Sri's Enterprise in Nagari Lubuak Jantan Titry Handayani; M. Hasbi Nasution; Alhusna Nupiah; Dini Sisri Putri; Rahmi Rahmi
Dinasti International Journal of Management Science Vol. 8 No. 1 (2026): Dinasti International Journal of Management Science (September - October 2026)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v8i1.7265

Abstract

Despite operating since 1990, Mbak Sri's tofu and tempeh enterprise continues to face several business development challenges, including limited market segmentation, minimal product diversification, suboptimal technology utilization, and restricted strategic partnerships. This study aims to analyse the business development of the enterprise in Nagari Lubuak Jantan, Lintau Buo Utara District, using the Business Model Canvas (BMC) framework. A descriptive qualitative approach was employed through field research. Data were collected using in-depth interviews, observations, and documentation, and analysed using the interactive model of Miles and Huberman, consisting of data reduction, data display, and conclusion drawing. The findings reveal that the enterprise possesses several competitive strengths, including high product quality, affordable pricing, effective customer relationships, and well-organized production activities, which have supported its long-term business sustainability. However, business development remains constrained by limited market expansion, low product innovation, insufficient technology adoption, and restricted strategic partnerships. The Business Model Canvas proved to be an effective framework for systematically identifying the enterprise's strengths and limitations while providing strategic priorities for enhancing competitiveness and supporting sustainable business development
Co-Authors Alhusna Nupiah Dini Sisri Putri M. Hasbi Nasution Rahmi Rahmi