<![CDATA[This study aims to analyze the implementation of Islamic management in the MSME Gerai Adila Jambi and to identify the challenges faced in its application. The background of this research is based on the limited understanding of MSME actors regarding the concepts and principles of Islamic management in business operations, as well as the discrepancies between current business practices and the Islamic management principles that should be applied. This research employs a qualitative approach using a case study method. Data were collected through in-depth interviews, observation, and documentation. The informants in this study include the owner and employees of MSME Gerai Adila Jambi. Data analysis was conducted through data reduction, data display, and conclusion drawing. The results show that the implementation of Islamic management in MSME Gerai Adila Jambi has not been fully optimal. Several Islamic principles such as honesty, fairness, and responsibility have been applied in business activities; however, some aspects are still not fully aligned with comprehensive Islamic management principles. The limited understanding of business actors is the main factor influencing this condition. In addition, the absence of clear guidelines and the lack of training and education related to Islamic management also hinder its effective implementation.In conclusion, the implementation of Islamic management in MSME Gerai Adila Jambi still requires improvement, particularly in terms of understanding and consistent application of Islamic principles. Therefore, efforts such as education, training, and assistance are needed to help MSME actors implement Islamic management more effectively and in accordance with established principles.]]>
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