Analisis Implementasi Kebijakan Komunikasi Tentang Pengawasan Barang Impor Dalam Meningkatkan Kepatuhan Kepabeanan Pada Kantor Pelayanan Utama Bea dan Cukai Tipe A Tanjung Priok Tahun 2024

Citra Agnestia (Ilmu Sosial dan Manajemen STIAMI)
Dwikora Harjo (Ilmu Sosial dan Manajemen STIAMI)
Dimas Ar Rasyid (Ilmu Sosial dan Manajemen STIAMI)

JAMBIS : Jurnal Administrasi Bisnis
Vol. 6 No. 3: Juni 2026

Abstract. This study employed a qualitative approach using a descriptive research design. Data were collected through indepth interviews,observation, documentation, and literaturereview. Informants were selected using a purposive sampling technique, involving Custom and Excise officers, customs service users, and academics. Data were analyzed using the interactive model developed by Miles and Huberman, consisting of data reduction, data display, and conclusion drawing and verification. The findings indicate that the implementation of the imported goods supervision policy at the Tanjung Priok Type A Main Customs and Excise Service Office is influenced by four key factors, namely communication, resources, disposition, and bureaucratic structure. Communication iscarried out through socialization programs and the dissemination of information regarding customs regulations to service users. The available resources, including human resources, facilities, and supervisory technology, are considered adequate to support the implementation of imported goods supervision. The disposition of Customsofficers demonstrates a strong commitment to carrying out supervisory functions and providing customs services.Furthermore, a well-organized bureaucratic structure supports effective coordination among organizational unitsin implementing supervision activities. The primary challenges identified include the high volume of importactivities, the limited number of human resources relative to the supervisory workload, the relatively low level ofunderstanding and compliance among certain customs service users with customs regulations, as well astechnical constraints within the supervision system. Efforts undertaken to address these challenges includeenhancing employee competencies, optimizing the utilization of information technology, strengthening interagency coordination, and increasing socialization and educational programs for customs service users.This study is expected to provide valuable input to the Directorate General of Customs and Excise in enhancing the effectiveness of the implementation of imported goods supervision policies in order to achieve a higher level of customs compliance.Keywords: Policy Implementations, Imported Goods Supervision, Customs Compliance, Custom and Excise, Custom Supervisions.