<![CDATA[Abstract.his study aims to determine and analyze the influence of brand image and product quality on consumerpurchase intention for the Wardah brand. The approach used in this study was quantitative with anassociative survey method. The population in this study was all consumers who had used or werefamiliar with Wardah products, with respondents aged at least 17 years and willing to complete aquestionnaire. Data collection was conducted through questionnaires. Data analysis used instrumenttesting, classical assumption testing, and hypothesis testing with regression analysis. The results areexpected to provide an overview of the extent of influence of brand image (X1) and product quality (X2), either partially or simultaneously, on consumer purchase intention (Y) for Wardah products. The benefits of this study are expected to provide input for Wardah in improving its marketing strategy andfor academics as a reference for further research.Keywords: Brand Image, Product Quality, Consumer Purchase, Interest, Wardah]]>
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