<![CDATA[People often refer to smart cities as the "panacea" for global urban problems, particularly in Southeast Asia. The central government supports Semarang City, one of Indonesia's leading cities, in its efforts to become a smart city pioneer. On the other hand, interested parties, including the regional head, can use smart cities for promotion and marketing. This study uses content analysis and word frequency analysis to identify the stakeholders most featured in online mass media news. The study specifically pinpoints the prominence of regional heads in the news. The study's findings reveal that various news elements link regional leaders to smart cities, serving as a tool for their political outreach. Regional heads can communicate effectively and convince the public as well as constituents. The government and the public can interact using smart city programs, in addition to involving business sector stakeholders. However, Semarang City still has a limited number of stakeholders, particularly the mass media and universities. Regional heads can embrace cross-stakeholders by using the smart city program as a slogan.]]>
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