Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce
Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce

Pengaruh Kepemimpinan Digital dan Rekrutmen Enumerator Berbasis Aplikasi SOBAT BPS terhadap Kualitas Kerja Enumerator melalui Pelatihan Digital pada Badan Pusat Statistik Kota Pagar Alam

Ainil Qalbin (Universitas Lemah Dempo)
Elvera Elvera (Universitas Lemah Dempo)
Yulia Misrania (Universitas Lemah Dempo)



Article Info

Publish Date
21 Jul 2026

Abstract

This study analyzes the effect of digital leadership and application-based enumerator recruitment through the SOBAT BPS platform on enumerator work quality, with digital training positioned as a mediating variable, at the Statistics Indonesia (BPS) Office of Pagar Alam City. The research was motivated by the demand for fast and accurate census data in the digital transformation era, while field observations revealed gaps in digital leadership, recruitment, and training. This research applied a quantitative associative-causal approach involving 220 enumerators selected through saturated sampling, with data collected via a five-point Likert-scale questionnaire and analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) through SmartPLS software. The findings confirmed that all seven hypotheses were accepted. Digital leadership and application-based recruitment significantly influenced work quality both directly and indirectly through digital training. Application-based recruitment showed the strongest effect on digital training, while digital training proved to be a strong mediator. The model explained 74.1% of work-quality variance and 75.5% of digital-training variance. These results imply that the integration of digital leadership, digital recruitment, and effective digital training is a strategic factor for improving enumerator work quality and the quality of national statistical data.

Copyrights © 2026






Journal Info

Abbrev

Digital

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi ...