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All Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce
Ainil Qalbin
Universitas Lemah Dempo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kepemimpinan Digital dan Rekrutmen Enumerator Berbasis Aplikasi SOBAT BPS terhadap Kualitas Kerja Enumerator melalui Pelatihan Digital pada Badan Pusat Statistik Kota Pagar Alam Ainil Qalbin; Elvera Elvera; Yulia Misrania
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7375

Abstract

This study analyzes the effect of digital leadership and application-based enumerator recruitment through the SOBAT BPS platform on enumerator work quality, with digital training positioned as a mediating variable, at the Statistics Indonesia (BPS) Office of Pagar Alam City. The research was motivated by the demand for fast and accurate census data in the digital transformation era, while field observations revealed gaps in digital leadership, recruitment, and training. This research applied a quantitative associative-causal approach involving 220 enumerators selected through saturated sampling, with data collected via a five-point Likert-scale questionnaire and analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) through SmartPLS software. The findings confirmed that all seven hypotheses were accepted. Digital leadership and application-based recruitment significantly influenced work quality both directly and indirectly through digital training. Application-based recruitment showed the strongest effect on digital training, while digital training proved to be a strong mediator. The model explained 74.1% of work-quality variance and 75.5% of digital-training variance. These results imply that the integration of digital leadership, digital recruitment, and effective digital training is a strategic factor for improving enumerator work quality and the quality of national statistical data.
Co-Authors Elvera Elvera Yulia Misrania