<![CDATA[The growing competition among four-star hotels has encouraged operators to optimize marketing strategies to sustain room occupancy rates. Previous studies have reported inconsistent findings on the effects of positioning and differentiation strategies on revisit intention, while the role of Sharia hotel branding as a boundary condition of these relationships remains underexplored. This study examines the effects of positioning and differentiation strategies on revisit intention, their impact on room occupancy rates, and the extent to which Sharia hotel branding strengthens these relationships in a four-star Sharia hotel in Yogyakarta. A quantitative explanatory approach was employed using purposive sampling of 200 former hotel guests. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression, t-tests, and F-tests in SPSS. The results show that positioning and differentiation strategies positively and significantly influence revisit intention and jointly improve room occupancy rates. Sharia hotel branding made the strongest contribution to both regression models, providing indicative support for its hypothesized role as a trust amplifier that strengthens these relationships. Because the present analysis did not include interaction terms, this moderating role is treated as a preliminary, theory-supported interpretation rather than a statistically confirmed moderation effect; a formal Moderated Regression Analysis with interaction terms and ΔR² comparison is recommended to confirm it. This study nonetheless contributes to the development of moderation models in Sharia hospitality marketing by providing a theoretical and empirical foundation for future confirmatory testing.]]>
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