<![CDATA[Tourism development based on educational tourism and traditional culinary potential has emerged as an alternative strategy to enhance destination competitiveness while empowering the local community’s economy. This study aims to identify sustainable tourism development strategies based on educational tourism and traditional culinary potential in the Semilir Hamlet area of Semarang that provide optimal benefits for the local community. This research employed a qualitative descriptive approach. Data were collected through surveys involving 45 respondents, in-depth interviews with 12 key informants, field observations conducted over three months, and documentation studies. The results indicate that Semilir Hamlet has significant potential for developing educational tourism attractions based on agriculture, animal husbandry, culture, and environmental activities. In addition, traditional culinary products such as Semarang spring rolls, wingko babat, and milkfish presto demonstrate a high level of readiness to become flagship products. The comprehensive development strategy includes strengthening educational attractions through thematic tour programs and hands-on activities; innovating traditional culinary products with modern touches without diminishing authenticity; improving hygiene and hospitality standards; developing supporting infrastructure; strengthening local institutions through Pokdarwis and BUMDes; implementing the pentahelix collaboration model; and conducting integrated digital promotion through social media and culinary festivals. This study provides practical recommendations for the development of educational and culinary tourism destinations in Semilir Hamlet and may serve as a replicable model for similar tourism areas in Indonesia.]]>
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