Pengaruh Quality Product dan Perceived Service Quality terhadap Costumer Satisfaction (Survey pada Pelanggan Perumda Air Minum Tirta Bumi Wibawa di Kota Sukabumi)

Rafli Setya Cesar (Fakultas Ilmu Sosial, Universitas Muhammadiyah Sukabumi)
Kokom Komariah (Fakultas Ilmu Sosial, Universitas Muhammadiyah Sukabumi)
Faizal Mulia Z (Fakultas Ilmu Sosial, Universitas Muhammadiyah Sukabumi)

EKONOMIS : Journal of Economics and Business
Vol 10, No 2 (2026): September

The purpose of this study was to examine how product quality and perceived service quality influence customer satisfaction at Perumda Air Minum Tirta Bumi Wibawa, Sukabumi City. This study involved 100 participants who were customers of Perumda Air Minum Tirta Bumi Wibawa, Sukabumi City. This study used a quantitative methodology with a descriptive and associative approach. This study was conducted by conducting a normality test, as well as simultaneous statistical tests (F test) and partial tests (t test). The results of this study indicate a positive and significant influence between product quality and perceived service quality on customer satisfaction at Perumda Air Minum Tirta Bumi Wibawa in Sukabumi City.