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All Journal EKONOMIS : Journal of Economics and Business
Rafli Setya Cesar
Fakultas Ilmu Sosial, Universitas Muhammadiyah Sukabumi
Economics, Econometrics & Finance

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Pengaruh Quality Product dan Perceived Service Quality terhadap Costumer Satisfaction (Survey pada Pelanggan Perumda Air Minum Tirta Bumi Wibawa di Kota Sukabumi) Rafli Setya Cesar; Kokom Komariah; Faizal Mulia Z
Ekonomis: Journal of Economics and Business Vol 10, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i2.2393

Abstract

The purpose of this study was to examine how product quality and perceived service quality influence customer satisfaction at Perumda Air Minum Tirta Bumi Wibawa, Sukabumi City. This study involved 100 participants who were customers of Perumda Air Minum Tirta Bumi Wibawa, Sukabumi City. This study used a quantitative methodology with a descriptive and associative approach. This study was conducted by conducting a normality test, as well as simultaneous statistical tests (F test) and partial tests (t test). The results of this study indicate a positive and significant influence between product quality and perceived service quality on customer satisfaction at Perumda Air Minum Tirta Bumi Wibawa in Sukabumi City.
Co-Authors Faizal Mulia Z Kokom Komariah