Pengaruh Akun Instagram Timnas Indonesia terhadap Loyalitas dan Semangat Nasionalisme

Irwan Indra Riadi (Fakultas Ekonomi, Bisnis, dan Ilmu Sosial, Universitas 17 Agustus 1945 Jakarta)
Danang Trijayanto (Fakultas Ekonomi, Bisnis, dan Ilmu Sosial, Universitas 17 Agustus 1945 Jakarta)

EKONOMIS : Journal of Economics and Business
Vol 10, No 2 (2026): September

This study aims to examine the influence of the @timnasindonesia Instagram account on loyalty and nationalism. The sample in this study was 106 respondents and the technique used was a non-probability sampling technique with a purposive sampling approach. This research method is quantitative. The data analysis technique used was Smart PLS. The results show that the @timnasindonesia Instagram account has a significant positive influence on loyalty and nationalism among Generation Z in DKI Jakarta who like football.