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All Journal EKONOMIS : Journal of Economics and Business
Irwan Indra Riadi
Fakultas Ekonomi, Bisnis, dan Ilmu Sosial, Universitas 17 Agustus 1945 Jakarta
Economics, Econometrics & Finance

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Pengaruh Akun Instagram Timnas Indonesia terhadap Loyalitas dan Semangat Nasionalisme Irwan Indra Riadi; Danang Trijayanto
Ekonomis: Journal of Economics and Business Vol 10, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i2.2421

Abstract

This study aims to examine the influence of the @timnasindonesia Instagram account on loyalty and nationalism. The sample in this study was 106 respondents and the technique used was a non-probability sampling technique with a purposive sampling approach. This research method is quantitative. The data analysis technique used was Smart PLS. The results show that the @timnasindonesia Instagram account has a significant positive influence on loyalty and nationalism among Generation Z in DKI Jakarta who like football.
Co-Authors Danang Trijayanto