JALC : Journal of Applied Linguistics and Studies of Cultural
Vol. 4 No. 1 (2026): May

LANGUAGE, POWER, AND IDEOLOGY IN TIKTOK POLITICAL DISCOURSE

Siti Meutia Sari (Universitas Graha Nusantara Padangsidimpuan)
Indra Purnawan Panjaitan (Universitas Khairun)
Jikti Khairina (Universitas Muhammadiyah Sumatera Utara,)



Article Info

Publish Date
20 May 2025

Abstract

TikTok compresses political argument into short, repeatable, and affectively charged forms in which language interacts with platform visibility. Purpose: This analytical pilot examines how linguistic choices construct power relations and ideological positions in TikTok-style political discourse. Method: A 30-unit normalized English corpus was coded through social media critical discourse studies and multimodal critical discourse analysis. The units are illustrative rather than verbatim quotations from identifiable accounts. Results: Evaluative lexis was the most frequent resource (60%), followed by collectivizing deixis (43.3%), polarization and metaphor (33.3% each), and directive modality (30%). These resources supported legitimation, delegitimation, mobilization, boundary-making, and claims to epistemic authority. People-versus-elite populism coexisted with democratic-participatory, social-justice, conservative, pluralist, and anti-authoritarian repertoires. Conclusion: TikTok political discourse converts ideological positions into compact and shareable linguistic scripts while the platform’s affordances can intensify their visibility. The study contributes a transparent coding model for future research using verified multimodal corpora. Because the present corpus is illustrative, the findings test an analytical framework rather than support population-level claims.

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Journal Info

Abbrev

jalc

Publisher

Subject

Arts Humanities Languange, Linguistic, Communication & Media

Description

JALC : Journal of Applied Linguistics and Studies of Cultural ISSN 3026-5347 is the journal of linguistics that publishes research articles and theoretical articles in linguistic science. The scope of this journal includes linguistics, both micro and macro. The scope of linguistics is ...