Exploring the Integration Model of Social and Digital Transformation for the Sustainability of Circular Economy-Based Creative MSMEs in Greater Malang

Sukarno Himawan Wibisono (Universitas Tribhuwana Tunggadewi Malang)
Luh Dina Ekasari (Universitas Tribhuwana Tunggadewi)
Fendiyatmi Kusufa (Universitas Tribhuwana Tunggadewi)
Ahmad Mukoffi (Universitas Tribhuwana Tunggadewi)

Journal of Management Studies and Development
Vol. 5 No. 03 (2026): Article in Press - Journal of Management Studies and Development

This study aims to identify, map, and explore an integrative model linking social and digital dimensions to strengthen the competitiveness and sustainability of local creative MSMEs. The study uses a mixed-methods exploratory sequential design, starting with a qualitative stage through in-depth interviews, participant observation, and thematic analysis, then continuing with a quantitative stage by distributing questionnaires to test the relationships among the resulting model variables. This approach allows for a comprehensive understanding of both social meaning and measurable empirical data. Quantitative analysis uses SEM-PLS. The results of the analysis show that digital transformation influences the integration of the circular economy. Social transformation influences the integration of the circular economy. Digital transformation influences the sustainability of creative MSMEs. Social transformation influences the sustainability of creative MSMEs. Circular economic integration influences the sustainability of creative MSMEs. Digital transformation influences the sustainability of creative MSMEs through circular economic integration. Social transformation influences the sustainability of creative MSMEs through circular economic integration.