Jurnal Akuntansi dan Keuangan
Vol. 14 No. 2 (2026): Jurnal Akuntansi dan Keuangan: September 2026

E-Commerce Tax Integration and Marketplace Seller Compliance: The Roles of Literacy and Trust

Michael Michael (Accounting, Pradita University)
William Widjaja (Management, Pradita University)
Prita Karina Diandra (Accounting, Pradita University)



Article Info

Publish Date
05 Sep 2026

Abstract

This study examines how e-commerce tax system integration influences tax compliance among indonesian marketplace sellers by testing digital tax literacy as a mediator and trust in the digital tax system as a moderator. Data were collected through a quantitative survey of 166 active sellers on Shopee, Tokopedia, TikTok Shop, and Lazada using purposive sampling and analysed with Partial Least Squares Structural Equation Modeling in SmartPLS. The results show that e-commerce tax system integration positively affects digital tax literacy (β = 0.442, p < 0.001) and tax compliance (β = 0.171, p = 0.005). Digital tax literacy positively affects tax compliance (β = 0.231, p = 0.002) and partially mediates the relationship between system integration and compliance (β = 0.102, p = 0.005). Trust significantly moderates this relationship, but its negative interaction effect (β = −0.225, p < 0.001) indicates that higher trust reduces the marginal influence of system integration. Theoretically, the findings connect TAM and TPB by demonstrating that technological integration improves compliance through capability development, while trust operates as a boundary condition. Practically, tax authorities and marketplace operators should combine system integration with targeted digital tax education, transparent data governance, and accessible user support.

Copyrights © 2026






Journal Info

Abbrev

jak

Publisher

Subject

Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

Description

urnal Akuntansi dan Keuangan P-ISSN 2301-4717 E-ISSN 2716-022X is a open-access, peer-reviewed scientific journal published online through an Open Journal System. This journal is published by the Department of Accounting Faculty of Economics and Business, Malikussaleh University, Aceh Utara, ...