<![CDATA[This study aims to analyze Sharia-based business planning in capturing student market opportunities through a case study of Titik Temu CAFE near Trunojoyo University, Madura. The rapid growth of the cafe industry in the campus area demonstrates that cafes serve not only as places to enjoy drinks but also as spaces for student study, discussion, and socialization. The study employed a descriptive qualitative method with a case study approach, with primary data drawn from interviews with owners, employees, and students, as well as secondary data from internal documents, financial reports, and related literature. Data analysis was conducted using the Miles & Huberman model through reduction, presentation, and conclusion drawing. The results indicate that Titik Temu CAFE is able to capitalize on student market opportunities through its strategic location, affordable menu, and superior products such as chocolate coffee and tofu meatballs. However, limited staff still presents a challenge in service when customers increase.Keywords: planning, business, market opportunities, Sharia principles]]>
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