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All Journal Tansiq: Jurnal Manajemen dan Bisnis Islam
Septi Alifianah
Universitas Trunojoyo Madura
Economics, Econometrics & Finance

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ANALISIS PERENCANAAN USAHA DALAM MENANGKAP PELUANG PASAR MAHASISWA BERBASIS PRINSIP SYARIAH PADA TITIK TEMU CAFE Vica Aurelia Hartantri; Septi Alifianah; Ahmad Farhan Athaullah; Moh Zubair Sufarhan Yusuf; Siti Zubaidah
TANSIQ: Jurnal Manajemen dan Bisnis Syariah TANSIQ │ Vol. 9 │ No. 1 │ 2026
Publisher : Universitas Islam Negeri Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/tq.v8i3.26256

Abstract

This study aims to analyze Sharia-based business planning in capturing student market opportunities through a case study of Titik Temu CAFE near Trunojoyo University, Madura. The rapid growth of the cafe industry in the campus area demonstrates that cafes serve not only as places to enjoy drinks but also as spaces for student study, discussion, and socialization. The study employed a descriptive qualitative method with a case study approach, with primary data drawn from interviews with owners, employees, and students, as well as secondary data from internal documents, financial reports, and related literature. Data analysis was conducted using the Miles & Huberman model through reduction, presentation, and conclusion drawing. The results indicate that Titik Temu CAFE is able to capitalize on student market opportunities through its strategic location, affordable menu, and superior products such as chocolate coffee and tofu meatballs. However, limited staff still presents a challenge in service when customers increase.Keywords: planning, business, market opportunities, Sharia principles
Co-Authors Ahmad Farhan Athaullah Moh Zubair Sufarhan Yusuf Siti Zubaidah Vica Aurelia Hartantri