This article examines the need to prohibit manipulative political deepfakes in Indonesian election campaigns and formulates a regulatory model aligned with the principles of honest and fair elections. This normative legal research uses statutory, conceptual, and case approaches to analyze existing regulatory gaps. The results indicate that current legal instruments, such as the Election Law, the Electronic Information and Transactions (ITE) Law, and electoral management body regulations, remain partial. These regulations lack specific operational mechanisms to address artificial intelligence (AI)-based identity manipulation that significantly threatens electoral integrity and voter autonomy. As an implication and answer to these issues, this study proposes a more proportionate legal framework. The proposed model includes a specific prohibition on political identity falsification, mandatory AI content labeling, rapid clarification and content removal mechanisms, and institutional coordination guidelines among the KPU, Bawaslu, Kominfo, and digital platforms. The implementation of this model strengthens legal certainty in responding to digital disinformation in a measured manner, ensuring that the purity of voter intent remains protected without suppressing freedom of expression, such as legitimate satire.
Copyrights © 2026