Jurnal Pengabdian Masyarakat Madani
Vol 6 No 2 (2026): Jurnal Pengabdian Masyarakat Madani (JPMM)

TRANSFORMASI KOMUNIKASI DIGITAL KELOMPOK TANI MELALUI WEBSITE DAN PELATIHAN KONTEN BERBASIS AI

Aprida Sihombing (LSPR Institute Communication and Business, Jakarta, indonesia)
Joe Harrianto Setiawan (LSPR Institute Communication and Business, Jakarta, indonesia)
Andreas Humala Simanjuntak (LSPR Institute Communication and Business, Jakarta, indonesia)
Hazel Rizky Fauzia (LSPR Institute Communication and Business, Jakarta, indonesia)
Raviolin Patricia (LSPR Institute Communication and Business, Jakarta, indonesia)



Article Info

Publish Date
28 Aug 2026

Abstract

The Women Farmers Group (KWT) Gemas Implan in Tangerang City has strong potential in community-based urban farming; however, its digital utilisation for documentation, promotion, and market expansion remains limited due to low digital literacy. This community service programme aims to enhance digital capacity through the development of a community website and AI-assisted content creation training. The programme was conducted from July to November 2025, involving approximately 20 members through participatory training, hands-on practice, and continuous mentoring. The results show that participants were able to independently produce and manage digital content and actively utilise the website as a medium for information dissemination and promotion. This led to increased community visibility, including visits from educational institutions, as well as improved confidence in using digital technology. These findings indicate that a practice-based digital empowerment approach can support the development of sustainable communication and promotion strategies within community-based organisations.

Copyrights © 2026






Journal Info

Abbrev

jpmm

Publisher

Subject

Religion Computer Science & IT Economics, Econometrics & Finance

Description

Jurnal Pengabdian Masyarakat Madani (JPMM) invites academics and researchers who do original research in the fields of economics, management, and accounting, information technlogy including but not limited to: Management Science Marketing; Financial management Human Resource Management International ...