Hazel Rizky Fauzia
LSPR Institute Communication and Business, Jakarta, indonesia

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TRANSFORMASI KOMUNIKASI DIGITAL KELOMPOK TANI MELALUI WEBSITE DAN PELATIHAN KONTEN BERBASIS AI Aprida Sihombing; Joe Harrianto Setiawan; Andreas Humala Simanjuntak; Hazel Rizky Fauzia; Raviolin Patricia
Jurnal Pengabdian Masyarakat Madani Vol 6 No 2 (2026): Jurnal Pengabdian Masyarakat Madani (JPMM)
Publisher : Sekolah Tinggi Ekonomi Bisnis Syariah Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jpmm.v6i2.237

Abstract

The Women Farmers Group (KWT) Gemas Implan in Tangerang City has strong potential in community-based urban farming; however, its digital utilisation for documentation, promotion, and market expansion remains limited due to low digital literacy. This community service programme aims to enhance digital capacity through the development of a community website and AI-assisted content creation training. The programme was conducted from July to November 2025, involving approximately 20 members through participatory training, hands-on practice, and continuous mentoring. The results show that participants were able to independently produce and manage digital content and actively utilise the website as a medium for information dissemination and promotion. This led to increased community visibility, including visits from educational institutions, as well as improved confidence in using digital technology. These findings indicate that a practice-based digital empowerment approach can support the development of sustainable communication and promotion strategies within community-based organisations.