Journal of Innovation in Business and Economics
Vol. 10 No. 01 (2026): Journal of Innovation in Business and Economics

Service quality delivery as a determinant of customers' satisfaction in the Nigerian banking industry: A systematic review

Auwalu Shuaibu Muhammad (Federal University Gusau, Zamfara State, Nigeria)
Muhamad Ahsan (UIN Sunan Ampel Surabaya, Indonesia)



Article Info

Publish Date
30 Jun 2026

Abstract

This study examines the impact of service quality delivery on customer satisfaction in Nigeria's banking industry. The research aims to consolidate existing findings on the influence of service quality in Nigerian banks. Using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines, the study conducted a systematic search for relevant articles through Google Scholar, following predetermined protocols. The analysis revealed a positive relationship between service quality delivery and customer satisfaction in Nigerian banks. The SERVQUAL model emerged as the most frequently used framework in the existing literature. However, despite its widespread application, discrepancies remain regarding which service quality dimensions best predict customer satisfaction. The study underscores the importance of banks innovating their service offerings by optimizing technological and digital service channels to meet customers' banking needs. Furthermore, it suggests that future research using the SERVQUAL model should incorporate technological and digital service dimensions to produce more contextually relevant results. To address service inefficiencies in the banking sector, the study recommends that the Central Bank of Nigeria incentivize service quality improvements by establishing benchmarks for rewards and penalties based on performance assessment scorecards, thereby fostering healthy competition in service delivery among banks.

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Journal Info

Abbrev

jibe

Publisher

Subject

Economics, Econometrics & Finance

Description

The Journal of Innovation in Business and Economics (JIBE) is published by the Department of Economics and Business at University of Muhammadiyah Malang in 2017. Previously this journal was known as Jurnal Media Ekonomi that was initially published in 2000. In 2011 until 2016, this journal was ...