<![CDATA[This study examines how product quality, service quality, product innovation, customer satisfaction, and digital marketing explain the marketing performance of NIB-registered culinary micro-enterprises in Tanjungpinang City. A quantitative explanatory survey involved 117 owners or managers selected through purposive sampling and analyzed using PLS-SEM with SmartPLS 4. The results show that service quality increases owner- or manager-perceived customer satisfaction, and customer satisfaction increases marketing performance. Customer satisfaction fully mediates the effect of service quality on marketing performance. Digital marketing directly improves marketing performance, but it does not moderate the customer satisfaction-marketing performance relationship. Product quality and product innovation do not significantly predict customer satisfaction. This study adds local evidence that service-based satisfaction and practical digital capability shape marketing performance in formalized culinary micro-enterprises.]]>
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