<![CDATA[This study aims to analyze the digitalization strategy of food MSMEs and cybercrime mitigation in Paya Pinang Village as an effort to support poverty reduction. This study employs a descriptive qualitative approach, with data collected through observation, interviews, and documentation. The research informants were food MSME owners who were involved in using digital technology for marketing, transactions, and business development. The results show that the utilization of social media, e-commerce, and digital payments provides opportunities for MSMEs to expand their marketing reach, increase interaction with consumers, facilitate transactions, and improve sales and income opportunities. However, digitalization also creates various cybercrime threats, including phishing, online fraud, account theft, and misuse of personal data. Therefore, digitalization strategies need to be accompanied by improved digital literacy and security through the use of strong passwords, account verification, awareness of suspicious links, and protection of customer data. Safe and sustainable digitalization is expected to strengthen MSME competitiveness, increase community income, and contribute to poverty reduction in Paya Pinang Village]]>
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