<![CDATA[This study proposes an integrated media management model for the Indonesian National Police as a response to information fragmentation, low digital literacy, and the "no viral, no justice" phenomenon. The model is designed to be culturally sensitive and dynamic at a regional level, using the media ecosystem in Riau as a local context. The method used was thematic qualitative analysis of documents (indexed journal articles), which then formed the basis for the conceptual model (the Tridaya Media Management Model). Through thematic analysis of 45 indexed articles (from 2000 to 2024), three main issues were identified: reactive and fragmented approaches, the gap between theory and practice, and the neglected potential for local collaboration. The Tridaya Media Management Model integrates three main pillars: the press, which realises creative power through strategic framing; social media, which realises instrumental power through algorithmic listening and rapid response units; and public services, which realises service power through humanistic communication and responsive feedback. The model also extends the Theory of Integrated Communication by incorporating the dimensions of crisis resilience and service accountability. Its implementation requires strategic commitment, leadership support, and ongoing training.]]>
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