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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Riset Komunikasi Jurnal Pendidikan dan Konseling Jurnal PkM (Pengabdian kepada Masyarakat) COVIT Jurnal Gramatika: Jurnal Penelitian Pendidikan Bahasa dan Sastra Indonesia
Eka Putra
Universitas Muhammadiyah Riau
Arts Humanities Computer Science & IT Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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PENINGKATAN PEMAHAMAN MAHASISWA PROGRAM STUDI HUBUNGAN MASYARAKAT MELALUI WEBINAR PUBLIC RELATIONS Raja Widya Novchi; Khusnul Hanafi; Jayus Jayus; Eka Putra
COVIT (Community Service of Health) Vol. 2 No. 1 (2022): MARET 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

The increasing cases of Covid-19 have an impact on every aspect including in terms of the economy, health and other sectors including the organization's Corporate Social Responsibility (CSR) program. The problem that arises is how public relations or public relations is able to carry out CSR in the midst of a pandemic so that people are able to feel the positive benefits of the organization's presence. The PKM activity started with the initiation of the head of the service who in charge of Crisis Issue Management and Corporate Social Responsibility (CSR) courses. The goal is to carry out the tri dharma of higher education in the fields of teaching and service. With this PKM, students not only get theory in lectures but can also interact with PR practitioners, increase their knowledge of PR and get direct experience of public relations work in the field. PKM activities were carried out online through the zoom meeting application on Sunday, December 19, 2021, attended by 130 participants. The implementation method is in the form of lectures and discussions with two resource persons from The National University of Malaysia and PR practitioner PT. Riau Pulp and Paper. The results of the PKM activity showed that participants were able to interact with the presenters, gain direct knowledge and experience about PR work, participants asked questions, discussed and answered quizzes given by the two resource persons. The output of service activities is the publication of two news articles in online mass media, namely bingkairiau.com and riaumag.com Keywords: CSR, Public Relations
Pengaruh Globalisasi dan Pola Pikir Pemimpin Redaksi Media Lokal : Studi Kasus Pers di Provinsi Riau, Indonesia Eka Putra
Jurnal Pendidikan dan Konseling (JPDK) Vol. 3 No. 2 (2021): JPDK
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpdk.v3i2.12085

Abstract

Penelitian dilakukan untuk mengetahui pengaruh isu globalisaasi terhadap pola pikir para pemimpin redaksi surat kabar lokal di Provinsi Riau, Indonesia. Pengambilan data dilakukan terhadap lima pemimpin redaksi dengan menggunakan metodologi wawancara mendalam. Teori Imperialisme Media digunakan sebagai teori yang mengurai fenomena isu-isu globalisasi di surat kabar pada penelitian ini. Hasil penelitian bahwa menunjukkan kelima pemimpin redaksi memahami dengan baik tentang globalisasi dan segala pengaruhnya terhadap sendi kehidupan masyarakat, serta mengetahui tentang peran media global dalam mewujudkan globalisasi di seluruh dunia. Kemudian juga pengaruh yang ditimbulkan oleh globalisasi terhadap pembentukan pola pikir masyarakat, khususnya praktisi media. Adapun faktor pendukung yang jelas dalam mengantisipasi dampak globalisasi pada masyarakat setempat adalah: 1) Norma dan nilai nilai budaya lokal tetap dihormati oleh masyarakat setempat; 2) Menjadikan agama dan nilai-nilai yang terkandung di dalamnya sebagai pedoman; 3) Praktisi media massa lokal memberikan tempat yang luas bagi berita-berita lokal, agar terjalin kedekatan emosional antara media dengan masyarakat; 4) Membatasi berita dari luar negeri, terutama berita-berita kontroversial yang dapat merusak ajaran agama dan budaya masyarakat setempat. Pemahaman yang baik tentang globalisasi merupakan prinsip utama bagi kelima pemimpin redaksi surat kabar lokal dalam mengantisipasi dampak negatif globalisasi.
Pembudidayaan Jamur Merang Menggunakan Media Janjangan Kosong Kelapa Sawit di Desa Bukit Lingkar Handayani, Fitri; Mukhtar, Harun; Prastiwi, Adila Pramudiah; Suryanti, Anggi Aprilia; Fitriani, Aisyah; Chan, Ridzky; Rahmawilda, Rahmawilda; Munanda, Rizka; Aldi, M Tri; Fatma, Yulia; Hayami, Regiolina; Putra, Eka; Taufiq, Reny Medikawati; Firdaus, Rahmad
Jurnal PKM: Pengabdian Kepada Masyarakat Vol 7, No 4 (2024): Jurnal PkM: Pengabdian kepada Masyarakat
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jurnalpkm.v7i4.23516

Abstract

Improving Online Marketing and the Role of Local Influencers in Riau Province, Indonesia Putra, Eka
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 1 (2025): February 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v8i1.1201

Abstract

This research explores the role of local influencers in online marketing in Riau Province, focusing on four key aspects: popularity, credibility, attractiveness, and power as contained in The Meaning Transfer Model theory. Influencers have great potential to attract consumer attention through interesting content. The credibility of an influencer is very important because consumers tend to trust their recommendations in product promotions. The visual appeal and personal interaction between influencers and followers creates a close relationship, increasing engagement and brand loyalty. Through Instagram, local influencers serve as a bridge between brands and audiences. This research uses qualitative methods by interviewing local Riau influencers about their experiences in marketing products that can provide added value to online marketing strategies. The results show that local influencer support positively impacts online marketing. These findings are expected to guide marketers in formulating more effective marketing strategies in the digital era.
Competence of Riau Journalists to Write News in Online Media Using Indonesian Language to Strengthen National Identity Eka Putra; Muhammad Fithra; Wen Jia; Nuradlin Syafini; Khusnul Hanafi; Harun Mukhtar; W. M. Azim
Jurnal Gramatika Vol 10, No 1 (2024)
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/jg.2024.v10i1.7907

Abstract

Indonesian language has an important role in conveying information clearly to the public and has a significant impact on strengthening national identity. This research is important because it provides insight into the extent to which online media journalists' competence in using Indonesian language can support efforts to strengthen national identity. This research aims to evaluate the competence of online media journalists in Riau in producing news using Indonesian. Researchers used a qualitative approach by conducting in-depth interviews with experienced journalists from various online media in Riau. Data was collected and analyzed to understand the practice of using Indonesian in the entire news writing process, from information search to final writing. The research results show that there is still a lack of optimization of the use of Indonesian language in writing online media news. Journalists tend to use regional languages in data collection in an effort to facilitate the operational stage. Meanwhile, in writing, an informal language style that is in line with everyday language is preferred to attract the attention of readers. These findings illustrate the role of Indonesian language in the context of strengthening national identity and highlight the need to increase the language competence of journalists in Riau.
Implementing Journalistic Competence in Realizing Press Professionalism in Riau Province Putra, Eka
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 2 (2024): December 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i2.1031

Abstract

To ensure professionalism, every journalist must fulfil one important factor called journalistic competence. Journalistic competence is assessed through three main aspects: awareness, knowledge and skills. Competent journalists should be able to produce quality journalistic works  and support the realisation of press professionalism. This study aims to determine journalists' understanding of journalist competence and enable them to apply competence values in the field. This research was conducted in Riau Province, Indonesia, using a qualitative method with purposive sampling technique. Six journalists, consisting of three competency-certified and three non-competency-certified journalists, were interviewed in depth. From the data obtained, the research was followed by a Focus Group Discussion (FGD) with eleven research participants to assess the application of journalists' competencies and the social responsibility of the press. The FGDs generated several views on the existence of journalists and discussed solutions to problems faced by journalists and media companies in Riau. This study has three outcomes: understanding of journalists' competencies, the application of journalists' competencies and social responsibility, and community involvement in realising press professionalism. This study concludes that every journalist still needs to improve their professionalism  by understanding and applying the values of journalist competence. This research gave birth to a new concept of community involvement in promoting press professionalism supported by Press Law Number 40 of 1999.
Co-Authors Aldi, M Tri Chan, Ridzky Fatma, Yulia Fitri Handayani Fitriani, Aisyah Harun Mukhtar Hayami, Regiolina Jayus Jayus Khusnul Hanafi Muhammad Fithra Munanda, Rizka Nuradlin Syafini Prastiwi, Adila Pramudiah Rahmad Firdaus Rahmawilda, Rahmawilda Raja Widya Novchi Suryanti, Anggi Aprilia Taufiq, Reny Medikawati W. M. Azim Wen Jia