<![CDATA[MSMEs play an important role in the Indonesian economy, but their productivity is far below that of big business. The COVID-19 pandemic has forced MSMEs to adapt in order to maintain their existence and reputation. A company's reputation has a great influence on stakeholder behavior and the achievement of organizational goals. The role of business agility and talent management can improve the reputation of MSMEs, but many Indonesian MSMEs do not have adequate business agility and talent management. This study aims to examine the influence of business agility and talent management on the reputation of MSMEs, with information technology infrastructure capabilities as a moderation variable. This study uses a quantitative approach with primary data from questionnaires distributed to culinary MSMEs in Jakarta, Bandung, Semarang, Yogyakarta, and Surabaya. Samples were selected using the cluster random sampling method, and the data were analyzed using Partial Least Square (PLS). The results of the study show that business agility and talent management have a positive and significant effect on the reputation of MSMEs. Information technology infrastructure capabilities also strengthen the relationship between business agility and talent management to the reputation of MSMEs. This research confirms the importance of a company's ability to demonstrate its agility and be able to sense and respond to market changes can maintain and improve performance. Agility is also very important, not only for the survival of the company, but also for success and winning in the market as well as effective talent management in improving the reputation of MSMEs in Indonesia. MSMEs need to improve their business agility and information technology infrastructure capabilities to compete in an increasingly dynamic business environment. A company's ability to quickly respond to market changes and proper talent management can help MSMEs improve their reputation and business performance.]]>
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