ANALYSIS OF MARKETING STRATEGIES THROUGH SOCIAL MEDIA TO INCREASE SALES OF CARP BREEDING BUSINESS IN CAUANG TANDKEK SELATAN PADANG PARIAMAN

Zuwardi (Universitas Islam Negri Sjech M. Djamil Djambek Bukittinggi)
Pratiwi Rahmadani (Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi)
S.r Fitri (Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi)
Kasdi Yusri Naili (Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi)
Maulida Husni (Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi)
Abdullah Alhamid Al-hafiz (Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi)
Fadil (Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi)
Zaid Hafiz Zidan (Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi)

Review of International Economy and finance (RITEF)
Vol. 3 No. 1 (2026): Review of International Economy and Finance (RITEF)

Marketing is one of the main activities that need to be carried out by a company, be it a goods or service company in an effort to maintain the survival of its business. This is because marketing is one of the company's activities, where it is directly related to consumers. So marketing activities can be interpreted as human activities that take place in relation to the market. Social media is an online medium, with users able to easily participate, share, and create content including blogs, social networks, wikis, forums and virtual worlds. Blogs, social networks and wikis are the most common forms of social media used by people around the world. To increase the sales of carp hatcheries, a marketing strategy through social media is needed.