<![CDATA[Purpose – This study aims to examine the effects of perceived usefulness, perceived ease of use, and perceived risk on Generation Z users' intention to reuse the DANA e-wallet in Malang City, Indonesia, based on the Technology Acceptance Model (TAM). Design/Methodology/Approach – A quantitative research design was employed using a non-probability purposive sampling technique. Data were collected from 260 Generation Z DANA users in Malang City. The research instruments were tested for validity, reliability, and classical assumptions before hypothesis testing. Data were analyzed using multiple linear regression with IBM SPSS Statistics 26. Findings – The results indicate that perceived usefulness has a positive and significant effect on intention to reuse the DANA e-wallet. Perceived risk also has a significant effect on intention to reuse, whereas perceived ease of use does not significantly influence users' intention to reuse. These findings suggest that users place greater emphasis on the practical benefits and perceived risks of digital wallet services than on ease of use when deciding whether to continue using the application. Originality/Value – This study extends the application of the Technology Acceptance Model by examining users' post-adoption behavior in the context of digital wallet services. The findings demonstrate that, among Generation Z users, perceived usefulness and perceived risk are more influential determinants of reuse intention than perceived ease of use, providing valuable insights for digital payment service providers seeking to improve customer retention.]]>
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