<![CDATA[This study aims to analyze the effectiveness of the distribution direct cash assistance to the poverty level in Lambama Village, the research uses a descriptive method with an approach. The research population amounted to 239 Heads of Families, while the sample of 71 respondents was determined using the Slovin formula. Data collection was carried out through the distribution of questionnaires using the Guttman scale, while data analysis used effectiveness analysis with reference to theory. The results of the study showed that the effectiveness of direct cash assistance distribution obtained a value of 75.1 percent, so it was included in the effective category. In detail, the target accuracy indicator obtained a score of 77.4 percent (effective), the accuracy of the amount of assistance 100 percent (very effective), the timeliness of 81.6 percent (very effective), the accuracy of administration 100 percent (very effective), the accuracy of price 100 percent (very effective), and socialization and service 100 percent (very effective). However, the indicator of meeting basic needs only obtained a score of 42.2 percent (quite effective), while the indicator of reducing the burden of poverty obtained a value of 0 percent (ineffective). These findings show that although the implementation of direct cash assistance distribution has gone well according to the provisions, the assistance provided has not been able to reduce the poverty level significantly. Therefore, supporting programs are needed in the form of community economic empowerment, increasing employment opportunities, and updating beneficiary data so that the impact of direct cash assistance on poverty reduction can be more optimal.]]>
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