<![CDATA[Tanggamus Regency is the second largest producer of Robusta coffee in Lampung. However, price fluctuations and climate change threaten the economic stability of farmers, in addition to the problem of coffee husk waste that has not been optimally utilized. In fact, coffee husks are rich in bioactive antioxidant compounds such as chlorogenic acid, caffeine, tannins, and anthocyanins that are beneficial for skin health. This study aims to formulate cosmetic preparations based on coffee husk waste, formulate an environmentally friendly marketing strategy (green marketing), and develop a model for economic empowerment of female coffee farmers. This study used a mixed -methods approach that combines laboratory experimental methods for product formulation with descriptive qualitative analysis based on agrarian socio-economics. The results showed that the ethanol extract of coffee husks was successfully formulated into a solid soap, clay mask, and facial serum. All three preparations met physical stability standards, had a safe acidity level for the skin (pH 6.0–6.8), and were proven to be non-irritating in physical irritation tests (patch tests) on volunteers. From a socio-economic perspective, the implementation of the Segmenting, Targeting, Positioning (STP) strategy focused on the clean beauty market, combined with strengthening the capacity of the Women Farmers Group (KWT), has proven to be able to create economic value -added and trigger off-farm income diversification for Semende ethnic women farmers. The establishment of this coffee waste-based diversification business unit not only strengthens women's economic independence but also supports environmental sustainability through the principle of zero -waste agriculture.]]>
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