<![CDATA[The rapid expansion of digital payment systems and online shopping has intensified consumptive behavior among Generation Z, raising concerns about the role of financial capability and lifestyle in shaping purchasing decisions. This study aims to examine the influence of financial literacy, e-wallet usage, lifestyle, and income on the consumptive behavior of Generation Z in Surakarta. A quantitative approach was employed using a survey of 100 Generation Z respondents selected through purposive sampling. Data were collected using a structured questionnaire and analyzed through multiple linear regression after meeting the validity, reliability, and classical assumption tests. The findings indicate that financial literacy has a significant negative effect on consumptive behavior, suggesting that individuals with better financial knowledge tend to make more rational spending decisions. In contrast, e-wallet usage, lifestyle, and income have significant positive effects, indicating that greater access to digital payment services, a more consumption-oriented lifestyle, and higher income levels encourage higher consumption. Collectively, these variables explain a substantial proportion of the variation in consumptive behavior. The findings provide empirical evidence that strengthening financial literacy while promoting responsible digital financial practices is essential to encourage more sustainable consumption patterns among Generation Z.]]>
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