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All Journal ProBisnis : Jurnal Manajemen JURNAL PENGABDIAN MASYARAKAT AKADEMISI
Kristyana Dananti
Universitas Kristen Teknologi Solo
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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The Influence of Bintang Aquarium Store's Brand Image on Consumer Purchasing Decisions During the Covid-19 Pandemic Pieter Haryanto; Kristyana Dananti
ProBisnis : Jurnal Manajemen Vol. 14 No. 2 (2023): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to analyze the effect of brand image, consisting of company image, product image, and consumer image variables, on consumer purchasing decisions. The sample in this study consisted of 40 respondents who were willing to take the time to fill out the questionnaire, taken using purposive and convenience sampling methods. Data collection was carried out using questionnaires. Data analysis was performed using multiple linear regression tests with SPSS 17.00 software. The results of this study indicate that the company image has a significant effect on purchasing decisions at Bintang Aquarium Solo Store, as evidenced by a significance value of 0.002 and a t-count of 2.012, while the t-table is 1.985, then the t-count value is greater than the t-table value. The product image has a significant effect on purchasing decisions at Bintang Aquarium Solo Store, as evidenced by a significance value of 0.000 and a t-count of 2.900, while the t-table is 1.985, then the t-count value is greater than the t-table value. Consumer image has a significant effect on consumer purchasing decisions at Bintang Aquarium Solo Store, as evidenced by a significance value of 0.001 and a t-count of 2.027, while the t-table value is 1.985, then the t-count value is greater than the t-table value.
PEMANFAATAN GAWAI ANDROID UNTUK PENJUALAN GERABAH Sri Wening; Maria Atik Sunarti Ekowati; Kristyana Dananti
JURNAL PENGABDIAN MASYARAKAT AKADEMISI Vol. 1 No. 4 (2023): Oktober
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jpma.v1i4.404

Abstract

The Bayat community is a community that has skills in making pottery crafts. Selling pottery crafts is one of the uses of individual creativity and skills and talents possessed by the Pagerjurang Bayat Klaten community which can be used to create prosperity and employment opportunities through the creativity and inventiveness of individual communities. The potential that exists not only requires capital, energy and funds for manufacturing, but Bayat village pottery entrepreneurs need to change their marketing strategy by using modern technology in the form of using Android devices in building their marketing strategy. This Community Service aims to motivate pottery entrepreneurs to form creative ways of thinking and productive behavior in developing marketing through Android devices. The Community Service Method uses qualitative and quantitative methods as a strategy for achieving goals. And as a result of community service activities, pottery craftsmen are able to implement marketing strategies using Android devices, so that sales turnover targets are achieved
Pendidikan dan Pelatihan Dasar Penelusuran Bahan Ajar dari Internet bagi Guru-guru SD di Baki Sukoharjo Maria Atik Sunarti Ekowati; Sri Wening; Kristyana Dananti
JURNAL PENGABDIAN MASYARAKAT AKADEMISI Vol. 1 No. 4 (2023): Oktober
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jpma.v1i4.453

Abstract

The internet has a broad impact in the world of education, changing traditional ways of education to modern ways. The presence of the internet can overcome and change the limitations of distance, learning resources and information sources, so that students can be active in understanding the subjects taught by teachers to students. Utilization of the internet network as a source of basic education and training. Searching for teaching materials and sources of information in learning can be implemented through browsing, resourcing, searching, consulting and communicating. Utilizing the internet by utilizing the web in learning can be done through web courses, web centric courses, and web enhanced courses. The use of the internet must be done with full awareness so that the presence of the internet can truly support learning activities, especially for elementary school teachers in the Baki sub-district, Sukoharjo district. Internet misuse can have a negative impact on learning due to inaccuracies in the data or information presented. Therefore, internet users must be selective in choosing learning sources and information presented by the internet.
Co-Authors Maria Atik Sunarti Ekowati Pieter Haryanto Sri Wening