Mediasi Body Dissatisfaction terhadap Hubungan Social Comparison dengan Psychological Well-Being

Mailfa Zahya Vashtillah (Prodi Psikologi, Fakultas Psikologi, Universitas Islam Bandung, Indonesia)
Lilim Halimah (Prodi Psikologi, Fakultas Psikologi, Universitas Islam Bandung, Indonesia)

Bandung Conference Series: Psychology Science
1183-1190

Abstract. Psychological Well-Being among Instagram-using college students is at risk of decline due to their tendency to compare their physical appearance with idealized visual content on Instagram (Social Comparison), which may give rise to Body Dissatisfaction. PWB refers to individuals’ ability to accept themselves, build positive relations with others, master their environment, and develop their potential. This study aimed to examine the role of Body Dissatisfaction as a mediator in the relationship between Social Comparison and Psychological Well-Being among Instagram-using college students in Bandung City. A quantitative approach with a mediation-analysis design was applied. Participants were 385 active students aged 18–25 years, obtained through convenience sampling. Social Comparison was measured with the Iowa-Netherlands Comparison Orientation Measure (INCOM), Body Dissatisfaction with the Multidimensional Body-Self Relations Questionnaire-Appearance Scales (MBSRQ-AS), and Psychological Well-Being with Ryff’s Psychological Well-Being Scale. Data were analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) through SmartPLS with a bootstrapping procedure. Results showed a significant indirect effect (β = -0.294; T-statistic = 4.701; p = 0.000; 95% CI [-0.418; -0.178]), indicating that Body Dissatisfaction partially mediates the relationship between Social Comparison and Psychological Well-Being. These findings show that appearance-based Social Comparison on Instagram contributes to body dissatisfaction, which in turn is associated with lower Psychological Well-Being. Abstrak. Psychological Well-Being mahasiswa pengguna Instagram berpotensi menurun akibat kecenderungan membandingkan penampilan fisik dengan standar ideal pengguna lain melalui konten visual (Social Comparison), yang dapat membentuk Body Dissatisfaction. Psychological Well-Being adalah kemampuan individu menerima diri, membangun relasi positif, mengelola lingkungan, dan mengembangkan potensi diri. Penelitian ini bertujuan menguji peran Body Dissatisfaction sebagai mediator dalam hubungan antara Social Comparison dan Psychological Well-Being pada mahasiswa pengguna Instagram di Kota Bandung. Pendekatan kuantitatif dengan desain analisis mediasi digunakan dalam penelitian ini. Partisipan berjumlah 385 mahasiswa aktif berusia 18–25 tahun yang diperoleh melalui convenience sampling. Social Comparison diukur menggunakan Iowa-Netherlands Comparison Orientation Measure (INCOM), Body Dissatisfaction menggunakan Multidimensional Body-Self Relations Questionnaire-Appearance Scales (MBSRQ-AS), dan Psychological Well-Being menggunakan Ryff’s Psychological Well-Being Scale. Analisis data dilakukan dengan Partial Least Square-Structural Equation Modeling (PLS-SEM) melalui SmartPLS dan prosedur bootstrapping. Hasil analisis statistik diperoleh (β = -0,294; T-statistic = 4,701; P-value = 0,000; CI 95% [-0,418; -0,178]) yang artinya Body Dissatisfaction berperan sebagai mediator dalam hubungan antara Social Comparison dan Psychological Well-Being. Temuan ini menunjukkan bahwa Social Comparison mengenai penampilan melalui Instagram dapat membentuk Body Dissatisfaction yang berkaitan dengan penurunan Psychological Well-Being.