SUSTAINABLE RESOURCE ORCHESTRATION IN MSMEs: BALANCING EFFICIENCY, INNOVATION, AND BUSINESS CONTINUITY

Endang Ruchiyat (STIE Ekuitas Bandung)
Anggun Yolistina (Yayasan Kreatif Indonesia Emas, Bandung, 40281, Indonesia)

Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society
Vol. 2 No. 3 (2025): Jesocin - March

This conceptual paper develops an integrative framework for sustainable resource orchestration in micro, small, and medium enterprises (MSMEs). It synthesizes established literature on the resource-based view, dynamic capabilities, organizational learning, absorptive capacity, social capital, resilience, and entrepreneurial ecosystems. The analysis explains how resource prioritization, operational efficiency, innovation discipline, risk governance, and continuity planning can be organized into proportionate managerial routines. No primary survey, interview, experimental, or statistical data are claimed. The framework proposes diagnosis, capability mapping, bounded experimentation, evidence review, governance, resource reconfiguration, and learning retention as a cumulative cycle.