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All Journal KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society
Endang Ruchiyat
STIE Ekuitas Bandung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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INNOVATIVE BUSINESS MODEL DESIGN: A TRIPLE-LAYERED APPROACH FOR INDONESIA'S FASHION SECTOR Diah Fatma Sjoraida; Nyoman Dwika Ayu Amrita; Endang Ruchiyat
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 6 (2024): Kisa Institute - May 2024
Publisher : PT. Kreatif Indonesia Satu

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The Indonesian fashion industry faces increasingly complex challenges in increasing its competitiveness and sustainability in the global market. To overcome this, the use of technology and innovation is the key to developing adaptive and relevant business models. In this abstract, we explain how technology and innovation can be optimally implemented in fashion business model design to achieve these goals. First, digitalization and e-commerce are the main strategies for optimizing online presence, expanding market reach, and increasing operational efficiency. Second, data analysis and artificial intelligence provide deep insights into consumer trends and market preferences, enabling smarter decisions in business strategy. Third, blockchain technology increases supply chain transparency, strengthening consumer confidence in sustainable and ethical production practices. Fourth, the use of augmented reality (AR) and virtual reality (VR) can improve consumer experiences in online shopping, differentiate fashion brands, and build closer relationships with consumers. Lastly, partnerships with technology startups open access to innovative solutions in logistics, stock management, product development and digital marketing, driving innovation across the Indonesian fashion industry value chain. By holistically integrating technology and innovation in fashion business model design, the Indonesian fashion sector can strengthen its competitiveness in a dynamic global market while improving the sustainability of business practices. It requires investment in digital infrastructure, skilled human resources and a strong culture of innovation in fashion companies to fully exploit the potential of this technology. Thus, adopting technology and innovation with the right approach will bring the Indonesian fashion industry to a higher level in achieving the goals of sustainable competitiveness and sustainability.  
THE EVOLUTION OF SALES ETHICS: ANALYSES OF THE PAST AND STRATEGIES FOR THE FUTURE Zaenal Aripin; Finny Redjeki; Endang Ruchiyat
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 7 (2024): KISA INSTITUE : June 2024
Publisher : PT. Kreatif Indonesia Satu

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The evolution of ethics in sales practices has become an important subject in the increasingly complex and globally connected context of modern business. This research aims to analyze the development of ethics in sales from a historical perspective to future strategies. Through a literature study approach, this analysis identifies a significant shift from sales practices that focus solely on profits towards more ethical and sustainable practices. The first subchapter explains the evolution from the aggressive and less ethical sales practices of the past to the more transparent and responsible approach of today. The second subchapter highlights trends in modern sales ethics, including the increasing use of technology to increase transparency and personalization in company-consumer relationships. The third subchapter explores the implications of technology, especially artificial intelligence and data analysis, in improving a company's operational efficiency while maintaining high ethical values. The fourth subchapter formulates strategies for the future, including the development of a strict code of ethics, responsible technology implementation, and commitment to corporate social responsibility and sustainability. The conclusions of this research confirm that companies must adopt a holistic approach to ethics in sales to build a strong reputation and sustainable relationships with consumers and society. By integrating ethical values into their business strategies, companies can position themselves to better face future challenges while strengthening competitiveness in an increasingly complex global marketplace.
Co-Authors Diah Fatma Sjoraida Finny Redjeki Nyoman Dwika Ayu Amrita Zaenal Aripin