<![CDATA[This research is motivated by the practice of using the banner "everything for 35,000" in retail businesses, where in reality not all goods are sold at that price. This condition indicates a discrepancy between the information conveyed and the practice in the field, thus potentially causing misunderstandings and losses for consumers. This study aims to analyze legal protection for consumers regarding this practice based on the perspective of the Compilation of Sharia Economic Law (KHES) and Law Number 8 of 1999 concerning Consumer Protection. This study uses an empirical juridical method with a statutory and conceptual approach. Data were obtained through observation, interviews, and literature studies, then analyzed qualitatively. The results of the study indicate that the use of the banner is a promotional strategy but contains information that is not entirely true. This practice has the potential to violate consumers' rights to correct, clear, and honest information as regulated in Article 4 letter (c), and is contrary to the obligations of business actors in Article 7 letter (b). In addition, this practice also has the potential to violate Article 8 paragraph (1) letter (f), Article 9 paragraph (1) letter (a) and Article 10 letter (a). From the perspective of KHES, this practice is not in line with the principles of honesty, transparency, and good faith as stipulated in Article 21 letters (g) and (j), and contains elements of tadlis as stipulated in Article 29 paragraph (1). Thus, the discrepancy in the price claims of the goods has the potential to conflict with the provisions of positive law and Islamic economic law, so that business actors are required to convey price information clearly and not misleadingly to ensure consumer protection.]]>
Copyrights © 2026
