<![CDATA[This study aimed to analyze the effect of promotion and product quality on customer satisfaction at Store Sewa Tengge dan Labu Gete. The research used a quantitative approach with 90 respondents. Data were collected through questionnaires, observation, and documentation and analyzed using descriptive statistics, multiple linear regression, t-test, F-test, and coefficient of determination. The results showed that promotion and product quality were categorized as good. Partially, promotion had a positive and significant effect on customer satisfaction with a t-value of 3.288 > 1.99 and a significance value of 0.001 < 0.05. Product quality also had a positive and significant effect with a t-value of 5.335 > 1.99 and a significance value of 0.000 < 0.05. Simultaneously, promotion and product quality had a positive and significant effect on customer satisfaction. The coefficient of determination was 68.4%, while the remaining 31.6% was influenced by other factors outside the research model.]]>
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