Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Pusat Publikasi Ilmu Manajemen
Adyta, Maria Astika Cristin
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Promosi Dan Kualitas Produk Terhadap Kepuasan Pelanggan Pada Store Sewa Tengge Dan Labu Gete Adyta, Maria Astika Cristin; Rangga, Yoseph Darius Purnama; Elisabet Luju
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 4 No. 3 (2026): Juli: Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Univ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v4i3.1494

Abstract

This study aimed to analyze the effect of promotion and product quality on customer satisfaction at Store Sewa Tengge dan Labu Gete. The research used a quantitative approach with 90 respondents. Data were collected through questionnaires, observation, and documentation and analyzed using descriptive statistics, multiple linear regression, t-test, F-test, and coefficient of determination. The results showed that promotion and product quality were categorized as good. Partially, promotion had a positive and significant effect on customer satisfaction with a t-value of 3.288 > 1.99 and a significance value of 0.001 < 0.05. Product quality also had a positive and significant effect with a t-value of 5.335 > 1.99 and a significance value of 0.000 < 0.05. Simultaneously, promotion and product quality had a positive and significant effect on customer satisfaction. The coefficient of determination was 68.4%, while the remaining 31.6% was influenced by other factors outside the research model.
Co-Authors Elisabet Luju Rangga, Yoseph Darius Purnama