Master Manajemen
Vol. 4 No. 3 (2026): Agustus: Master Manajemen

Efisiensi Model Bisnis Take Away dalam Meningkatkan Keuntungan Usaha Kopi: Analisis HPP, Margin, dan Break Even Point

Dzulqarnain Dzulqarnain (Unknown)
Deni Firmansyah (Unknown)



Article Info

Publish Date
28 Aug 2026

Abstract

This study analyzes the causal mechanism through which an efficient take-away business model improves the profitability of coffee businesses by positioning cost of goods sold (COGS), contribution margin, and break-even point (BEP) as sequential mediating variables. The study employed a quantitative explanatory design to examine causal relationships among the variables. Data were collected from 120 micro and small coffee businesses in Makassar, Jabodetabek, Bandung, and Jambi and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings show that an efficient take-away model reduces COGS by 33.0% through restructuring operational cost components. This efficiency increases net margin by 8.0 percentage points and accelerates the achievement of BEP by approximately 50% compared with the conventional model. COGS, contribution margin, and BEP jointly function as sequential mediators, with a total indirect effect of 0.412, exceeding the direct effect of 0.235. The model explains 64.5% of the variation in increased coffee business profitability. Financial feasibility indicators also favor the take-away model through lower initial investment, higher monthly net cash flow, shorter payback period, higher estimated annual ROI, and lower business risk. These findings indicate that take-away efficiency is not merely a cost-reduction strategy but an integrated financial mechanism for improving profitability.

Copyrights © 2026






Journal Info

Abbrev

MASMAN

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, ...