<![CDATA[The transformation of elementary education in the twenty-first century requires schools to establish a sustainable quality culture that extends beyond administrative compliance and becomes embedded in everyday educational practices. This study examines the challenges encountered by elementary schools in developing a school-based quality culture and identifies strategic approaches for strengthening its implementation. Employing a qualitative approach through library research, the study synthesizes scholarly literature concerning quality culture, educational leadership, school-based management, teacher professional development, and educational innovation. The findings reveal that the development of a quality culture is constrained by inconsistent leadership commitment, limited teacher participation, resistance to organizational change, insufficient professional development, and the weak integration of continuous evaluation into school practices. Effective implementation requires transformational and participatory leadership, collaborative teacher engagement, data-informed decision-making, continuous professional development, systematic quality evaluation, and context-responsive school innovation. The study concludes that a sustainable school-based quality culture depends on integrating leadership, professional collaboration, evidence-based evaluation, and continuous improvement into the organizational practices of elementary schools. Such integration enables schools to strengthen institutional capacity, improve teaching and learning quality, and adaptively to the evolving demands of twenty-first-century education.]]>
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